• About Dr Chuchu

    Dr Chuchu is currently a Senior Lecturer in the Marketing Division of the School of Business Sciences at the University of the Witwatersrand.

  • Research Areas

    My academic interests are mainly consumer behavior and tourism.

  • Dr Chuchu's Cv

    Dr Tinashe Chuchu's Curriculum Vitae can be downloaded on the link below:


Marketing research presented at conference in the USA

Dr Tinashe Chuchu from the Department of Marketing Management attended the 2019 American Marketing Association Summer Conference...

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Marketing students and Tuks FM team up for research

The third-year Marketing Management students are involved in a research project for Tuks FM as part of their...

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Will Mobile Money Transfer Systems Replace Traditional Banks in Africa?

It seems as if today more and more people are migrating and settling in foreign countries where...

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Guest Speaker Mancosa MBA Graduation

In 2020, Dr Chuchu was invited by the Management College of Southern Africa (MANCOSA) to their Annual MBA welcome. He was part of a guest panel which shared their professional...

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About Publications

Dr Chuchu is a researcher rated by the South African government’s National Research Foundation.

He is a marketing academic whose main research focus is in consumer behaviour and tourism. Dr Chuchu has published and reviewed for major publishing outlets, which include Wiley, Taylor & Francis, Elsevier, Emerald Publishing, SAGE and presented at the premier conference for marketing academics (the American Marketing Association Conference) which was held in Chicago, USA in 2019.

He is a member of The Academy of Business and Retail Management Conferences based in the United Kingdom. He was a recipient of the South African government’s National Research Foundation Doctoral Scholarship in 2015. In 2019, Dr Chuchu was awarded the Best Junior Researcher in Management Sciences at the University of Pretoria, South Africa.

He sits on the editorial board of the Retail and Marketing Review as well as the African Journal of Business and Economic Research. Outside academia, Dr Chuchu has worked as the Research and Marketing Director for Ratile Research Services, responsible for Airports Company South Africa’s research portfolio. Airports Company South Africa is the South African government’s agency responsible for managing the nation’s main airports.

Dr Chuchu’s Doctoral thesis title was, “A Study into International Airport Service Experience, Destination Image and Intention to Revisit South Africa”.

View all Publications

The influence of store environment on brand trust, brand satisfaction and brand loyalty among the black middle class. The Retail and Marketing Review. 12(2), 46-57.

[287] Venter, M., Chinomona, R., & Chuchu, T. (2016)

Factors Influencing Fashion Adoption among the Youth in Johannesburg, South Africa. Journal of Economics and Behavioral Studies, 8(4), 92-108.

[287]Venter, M., Chinomona, R., & Chuchu, T. (2016).

The Impact of Inclusive Education on Learners with Disabilities in High Schools of Harare, Zimbabwe. Journal of Social and Development Sciences, 7(2), 88-96.

[287] Chuchu, T., & Chuchu, V. (2016).

Data on the Relationship between Traveller Perceived Value and Traveller Intention to Revisit a Destination.

Chuchu, T. (2019)