Dr Chuchu is a researcher rated by the South African government’s National Research Foundation.

He is a marketing academic whose main research focus is in consumer behaviour and tourism. Dr Chuchu has published and reviewed for major publishing outlets, which include Wiley, Taylor & Francis, Elsevier, Emerald Publishing, SAGE and presented at the premier conference for marketing academics (the American Marketing Association Conference) which was held in Chicago, USA in 2019.

He is a member of The Academy of Business and Retail Management Conferences based in the United Kingdom. He was a recipient of the South African government’s National Research Foundation Doctoral Scholarship in 2015. In 2019, Dr Chuchu was awarded the Best Junior Researcher in Management Sciences at the University of Pretoria, South Africa.

He sits on the editorial board of the Retail and Marketing Review as well as the African Journal of Business and Economic Research. Outside academia, Dr Chuchu has worked as the Research and Marketing Director for Ratile Research Services, responsible for Airports Company South Africa’s research portfolio. Airports Company South Africa is the South African government’s agency responsible for managing the nation’s main airports.

Dr Chuchu’s Doctoral thesis title was, “A Study into International Airport Service Experience, Destination Image and Intention to Revisit South Africa”.