Dr. Chuchu is one of South Africa's Leading Junior Researchers .
Dr Chuchu has taught various marketing modules for more than 7 years. He is currently a senior lecturer at the University of the Witwatersrand’s Division of Marketing, previously he was a senior lecturer at University of Pretoria’s Department of Marketing Management. The modules he taught include Integrated Marketing Communications, Marketing Strategy, Principles of Marketing and Services Marketing (University of the Witwatersrand). While at the University of Pretoria he taught Integrated Brand Communications, Marketing Research and Research Methodology.
Dr Chuchu also serves as an external examiner for numerous universities which include:
- Advanced Marketing Research, Digital Marketing and Integrated Marketing Communication (Vaal University of Technology).
- Innovative Marketing (Johannesburg Business School).
- Decision Sciences & Critical Enquiry Skills (Wits Business School).
- Management Practice, Business Decision Making, Operations Management, Research Methodology and Contemporary Marketing (University of Johannesburg).
- MBA Marketing Modules (Milpark Business School).
- How to Fix a low Cronbach’s Alpha (Download)
- How to Calculate Descriptive Statistics (Download)
- Research Proposal (Quantitative) (Download)
- Predatory Publishers (Download)
Dr. Chuchu is one of South Africa's Leading Researchers.
Dr Chuchu has over 375 citations, an H-index of 11 and an i-10 index of 14. He has over 90 publications and has worked with over 30 collaborators. Dr Chuchu is a researcher rated by the South African government’s National Research Foundation.